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共享单车行业竞争激烈,“悟空”亏损百万首退市场

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本文主题:共享单车行业竞争激烈,“悟空”亏损百万首退市场

正文摘录:悟空共享单车运营商已经宣布截止本月退出市场的计划,这是在中国共享单车产业激烈竞争背景下首个认输的品牌。

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青岛必赢翻译公司(www.sinosenior.com)2017年6月20日了解到:The operator of Wukong shared bikes has announced plans to exit the market as of this month, making it the first brand to throw in the towel amid the fierce competition of China’s bike-sharing industry.

悟空共享单车运营商已经宣布截止本月退出市场的计划,这是在中国共享单车产业激烈竞争背景下首个认输的品牌。

Lei Houyi, the founder of Wukong, told Thepaper.cn that the company has returned the deposits and remaining balances of its users. The company deployed a total of 1,200 bikes in Chongqing, but 90 percent of them have now disappeared.

悟空共享单车创始人雷厚义向澎湃网介绍,公司已经退回其用户的押金和余额。公司在重庆总共投放了1200辆单车,但是现在90%已经消失了。

"We suffered a loss of 1 million RMB," Lei disclosed.

雷厚义透露:“必赢蒙受了100万元的损失。”

Lei attributed the company’s failure to a lack of access to premium resources in the supply chain.

雷厚义将公司的失败归因于缺乏供应链上的优质资源。

"Ofo and Mobike cooperate with the biggest manufacturers in the supply chain, while Wukong works with small factories whose products are of inferior quality," he said.

他说道:“ofo和摩拜与供应链内上最大的生产商合作,而悟空与小型企业合作,它们的产品的质量较次。”

Wukong’s business model was another drawback. Lei initially pinned his hopes on a crowdfunding mode in which people pay 1,100 RMB to get the rights to one bike. The bike’s owner then receives 70 percent of the profits generated by that bike. However, as the bikes can be ridden virtually free of charge, the project failed to generate a profit, which made the model less intriguing for potential partners.

悟空的经营模式是另外一个缺点。雷厚义最初寄希望于集资模式,一个人支付1100元就有权使用单车。随后,单车所有者能够获得该单车产生的70%的收益。然而,随着单车事实上可以免费骑,这一项目不能营利了,这就使得该模式对于潜在伙伴而言不那么具有吸引力了。

The company attracted about 10,000 users, and each one of its bikes was used three to four times a day.

该公司有10000名用户,每辆单车每天使用次数为三到四次。

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