斯沃琪在对苹果iWatch的商标侵权案中获胜

The UK’s Intellectual Property Office (IPO) upheld Swatch’s opposition, which was filed in March 2014.

该案由斯沃琪公司在2014年3月提交，英国知识产权办公室（IPO）支持斯沃琪公司的反对意见。

Swatch said the name "iWatch" was too similar to its own trademarks for the words "iSwatch" and "Swatch".

斯沃琪公司表示，“iWatch”与其公司的产品“iSwatch”以及“Swatch”有着太过于相似的商标。

And by the time in launched its smartwatch, in 2015, Apple had decided to call its product "Apple Watch".

并且，当苹果公司在2015年进军智能手表界的时候，是决定将其手表命名为“Apple Watch”（苹果手表）的。

But should the California-based company wish to use the name "iWatch" in the UK at some point in future, it can now do so only with certain products.

但这个总部位于加利福尼亚州的苹果公司希望能在英国未来的某个时间点使用“iWatch”这个名称，但现在他们却只能在某些特定的产品上使用这个名称。

These include computer software and computer accessories - but not computer hardware, monitors, audio and video devices or cameras.

这些特定的产品包括电脑的软件和一些配件，但却并不包括电脑的硬件，如显示器、音视频设备或相机等。

This decision shows the difficulty global brands can have when it comes to launching a new product around the world, said Sharon Daboul, a trademark lawyer at law firm EIP.

一位来自EIP法律合伙团队的商标注册及维权律师莎伦·达博尔表示，这一决定显示了国际品牌在世界范围内发布新产品可能碰到的一些困难。

Trademarks are territorial, which means that a trademark must be available for registration in every country of interest.

商标即领土，这也意味着商标必须在每一个国家的获利上都是被允许注册的。