Language in context
Localization goes beyond the text. It considers interface space, dates and numbers, visual context, button labels and the steps a user takes. Websites, apps, help centres and campaigns can share the same terminology and style rules.
Built for updates
At the outset, we review file formats and content structure, including protected terms, variables, tags and character limits. Where a preview or test environment is available, we check the translated content in context and retain version and feedback records.
Copy shaped for the market
Product descriptions, brand stories and search content should reflect how local audiences look for information. We adapt phrasing, information order and terminology while preserving facts, brand voice and agreed compliance requirements.
Make release checks traceable and repeatable
- Retain string keys, file paths and versions in the delivery list; agree which content is imported into the system and which is advisory.
- Log the page or key, screenshot, proposed wording and retest status for language issues; route functional issues to product or development staff.
- Track new, repeated and revised strings separately after release, using the approved market, terminology and review rules.
